In the 40’s, the American household underwent World War II rationing. World War II rationing ended followed by the introduction of convenience foods such as canned and frozen goods, Dream Whip, Jello instant pudding and TV Dinners that could be easily prepared. Many meals were made from frozen or prepared food. Because of the invention of the TV, many families ate their dinners in front of their television sets at home. Julia Child's first cookbook was published in 1961 following her return from France and began her cooking shows in 1963. Time Magazine said, "Julia is just right for the times. The concern with good eating, which first became evident after World War II, has now swept across the nation." The Kennedy's were in the White House and Child's cooking brought people closer to the Kennedy's elegance. First Lady, Jackie Kennedy promoted most French compositions. She once called Julia Child from the White House to ask for her cooking advice. Many Americans were traveling abroad, and women were eager to prepare meals with style. The popularity of Julia Child's books and TV shows allowed women to feel comfortable cooking and entertaining around food. The 60's was a time of change. The Women's Rights movement offered more options for women. The Civil Rights movement was occurring in the South. The Hippies movement, along with Woodstock, the protests against the Vietnam war and the assassinations of Martin Luther King Jr. and Robert and John F. Kennedy all occurred. Also, the Beatles and Bob Dylan were changing the landscape of music. Lastly, the first man landed on the moon. It was in this culture that Julia Child successfully became the first woman to host the first cooking show on television.
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Picture by samuels-reads.blogspot.com
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Cambell